Run like an animal

Meine aktuelle Lieblingskampagne von Pearl Izumi befasst sich mit dem Aussterben der Läufer. Hier eine Kostprobe aus dem amerikanischen Runners World:

IF YOU RAN WITHOUT SACRIFICE, CONGRATUKATIONS. YOU JUST JOGGED. Running hurts. It always has. Wooly mammoths didn't just roll over onto a plate and serve themselves to prehistoric man with fries and a shake. They had to be caught - and running down wooly mammoths was a bitch. Guess what? Running is still a bitch. But one with a purpose. It teaches us that we are capable of more than we think. It teaches us that hard work will be rewarded and laziness will be punished. Don't expect to learn those life lessons from runnings shiftless stepchild jogging. Next time you suffer on the roads or trails, suffer proudly. It means you run like an animal.